Top 10 Trends
of Marketing in Asia 2022
- Metaverse Technology
We want to “live” in the Metaverse.
The metaverse is a digital environment that is created much like virtual worlds in video games today. However, it will exist as an immersive social environment, where people can meet, interact and experience life digitally – without being constrained by physical space.
We believe the metaverse will be the successor to the mobile internet. We’ll be able to feel presence, like we’re right there with people, no matter how far apart or remote we are.
As media landscape further fragments, digital channels multiply. Consumers and providers getting aggressively immersed in Avatars. The pandemic expedited changes during humanity. Now all of us desire to “live” within the digital universe to work, play, stay connected and enjoy anything from concerts to conferences to virtual trips around the world. Metaverse is where multiple elements of technology, including virtual reality, augmented reality and video amalgamates. It’s artificially real and are you ready for it?
Chip technology, while not new, are becoming increasingly pervasive in our society. Robotics and unmanned systems are now being explored for last-mile delivery, autonomous vehicles (AV) may become the norm, and humans need to get used to interacting with AI.
Looking beyond, human augmented technologies to make humans function better may be the next disruptive technology. Imagine uploading any data and information you want onto a nano or microscopic chip, which is then embedded into any human, animal or device. The recipient can then simply download the data and be equipped with the information and knowledge with the sense of thoughts, or in this case – triggering the chip embedded in the body. With a superchip using cutting edge technology, it aims to convert information obtained from neurons into an understandable binary code in order to achieve greater understanding of brain function and the ability to stimulate these neurons back.
This chip-brain-computer interface may well be the future on the way we learn and adapt.
- DAO (Decentralised Autonomous Organisation)
Within the blockchain framework, every like-minded stranger of the community from around the world participate in rules and making decisions autonomously all encoded on a Blockchain without the interferences of a central authority provides transparency, trust, and legitimacy to each transactions – – DAO makes this possible.
Every DAO’s transaction and rules are recorded on a blockchain known as a smart contract. Every single action to edit the rules are noticed and recorded because DAOs are transparent and public. DAO has democratised organisations and transactions, which makes it transparent, affordable and without a central governing body to regulate, dominate or monopolize.
- GameFi (Game Finance)
The future of gaming – E-sports and new consumer culture, where gaming technology is promoting social and economic engagement.
The unique circumstances of the COVID-19 pandemic have ushered in a new era in gaming. Virtual, digital experiences are changing the way we connect to one another in gaming worlds and is set to grow and develop even more in 2022.
GameFi is a broad term referring to the trend of gamers earning cryptocurrency through playing video games. Players make money through mechanisms like getting financial tokens for winning battles, establishing kinship, and earning resources in popular games such as Axie Infinity and Aavegotchi. Weaving and blending across multiple platforms, the GameFi ecosystem will be a big force to reckon with in the gaming world and near future.
- NFT and Digital Assets
Non-fungible tokens (NFTs) are the latest cryptocurrency phenomenon to go mainstream.
It can be anything from digital art collectibles to digital real estates, verifiable assets that are easy to trade on the blockchain, usually on ETH or other ERC-20 tokens like WAX and Flow.
NFTs are pieces of digital content linked to the block chain. These digital assets cannot be replaced, are unique and not mutually interchangeable, hence Non-fungible. NFTs are traded as straight sales, or sales with loyalty fee for subsequent transactions posed by the genesis creator. NFTs on blockchain is proof of work, proof of authenticity and proof of ownership.
The next big trend in 2022 and beyond will be how NFTs will be the currency and future of authenticity, ownership and assets.
- Space Tourism
Space tourism hits an important milestone this year when the first batch of tourists were sent to space, marking the beginning of commercialised spaceflight and the dawn of space tourism.
As space tourism expands and the costs continue to drop, mankind can look forward to space travel, staying in travel pods and orbiting in space as part of our next travel itinerary. Besides enjoying the thrill of weightlessness and marvelling at the expansive vistas, anyone who has gone to space is bound to return with a profound life-changing experience.
As private ventures continue to demonstrate the viability of the near-Earth space tourism businesses, space tourism is also set to create new job opportunities. Beyond the core professions that include astronauts, rocket engineers, guides and travel agents, new roles like food engineers, architects, space lawyers and doctors may open fresh career opportunities for the new generation.
- Web3.0 – Trust Less
WEB3.0 is the beacon of hope for preserving liberal democracy.
WEB3.0 breaks the world free of monopolistic control. Its decentralized online ecosystem based on the blockchain will never be owned by a central gatekeeper but rather by the community of users who earn ownership stake by helping to develop and maintain these services
WEB1.0 was the era of decentralized, open protocols, in which most online activity involved navigating to individual static webpages. WEB2.0, on the other hand is all about centralization, everything from communication and commerce took place on closed platform dominated by only a few super-powerful companies like Microsoft, Google, Facebook and Amazon, where government control of such platform are literally nonexistence.
WEB3.0 respects your privacy and is fast moving from arbitrary authorities into a much more rationally based liberal models
- Immersive Buy Journey
Companies are investing millions in enhancing UI (User Interface) to understand, induce and improve UX (User experience).
The synergistic convergence of cloud computing, deep machine learning, cybersecurity, artificial intelligence, big data analytics, robotics, IoT, virtual reality, augmented reality, space sensing, advanced connectivity like 5G, additive manufacturing and mobility will greatly transform and multiple capabilities that will greatly impact every element of society. Green rooms and studios in shopping malls are changing the retail landscape and consumer behaviour, where shoppers can use green screen tech to try on merchandise, view holographic messages and product information and much more.
Experience-based technology like artificial intelligence, deep machine learning, augmented reality and virtual reality have transformed, understood, processed and influenced buyer’s decision to induce completion of the buy journey. This trend will continue in 2022 as online companies target to capture an even bigger slice of the online market place.
- 3rd Dimension Mobility
Taking Mobility into the Third Dimension and the journey to autonomous flight.
Many are now looking to the sky — the third dimension — for new kinds of mobility. Autonomous flying vehicles, such as cargo drones and flying taxis, have the capacity to disrupt how we move goods and passengers around urban space.
Mobility in the third dimension is needed to solve two of the most pressing transportation issues in cities today: increasing congestion as greater numbers of people move into urban areas and sustainability. To meet the demands of modern living, and the aim of taking traffic into the third dimension, transport connections must be more seamless. We need to make it easier for people living in rural areas to commute to work, to reduce travel times within cities and deliver a superlative passenger experience. Vital supplies such as medicine and food need an easier route to delivery. 3rd dimension mobility changes the shape and nature of traffic in a congested world, delivering innovative and dynamic mobility solutions to the smart cities of the future.
- Generative Artificial Intelligence
The ability to produce totally new product and new knowledge by using data from deep machine learning and artificial intelligence journey is known as Generative Artificial Intelligence.
Such capability has grown ten-fold since 2018. Its core capability in four key areas spells vast potential.
- Quasi life-like images and modes where it not only mimic human facial expressions, it display human emotions.
- Sequence to sequence GAI gives rise to the concept of real-time multilingual robotic response.
- Supported by hundreds of millions of images, GAI shave off value time and money at accurately recognizing objectives and images based on deep learning algorithms.
- GAI pools disparate data points to generate artificial images that accurately resembles human face, smart machine learning program that can train for handwriting and text sequences that resembles text recognition produced by human hands.
This technology translates to the future of digital passports – where applied with smart facial, iris, voice recognition allowing travellers to move across borders and countries seamlessly, safely and with efficiency.